Style Profile: Gabriela Hernandez, Designer, Cosmetics Historian, Founder of Bésame Cosmetics

Courtesy of Bésame Cosmetics

Gabriela really needs no introduction, she herself is an iconic figure in her own right. Her brand is one of the first Clean Beauty brands around, before Clean Beauty became a part of popular culture, each lipstick is made with no parabens or mineral oils, each lipstick or piece of makeup is created locally here in California and made with love.

Audrey Hepburn

In-between working on a New launch, she found time to answer a few questions.

Audrey wearing crimson

Favorite fashion icon: Audrey Hepburn, she was epitome of minimalist glamour. A perfect silhouette that made every item she wore all the more chic. She made it look so easy to be stylish, and she was truly a great person and inspiration as a UNICEF ambassador.

Bottega Louie

Last item of clothing purchased before the pandemic: A Karl Lagerfeld deep blue color jacket, fitted with black buttons. Looks classic with a bit if vintage inspiration.

Favorite Restaurant: Bottega Louie in Downtown Los Angeles.


700 S Grand Ave, Los Angeles, CA 90017

Last book read: Lifespan by David A. Sinclair, PhD.

Plans for after the pandemic: Travel to Europe, somewhere beautiful to relax and recharge.

If you could live in any piece of clothing what would it be: A kaftan made of cotton or silk.

And you all realize that I have to ask her about Red Lipstick, right?

What makes red lipstick such a status symbol, why are some people intimidated by it: I think red lipstick is timeless because the color red has so many connotations as being a sign of health and fertility. Having red cheeks and lips was a sign of youth and indicated a good partner to marry and have children for the opposite sex. Ideas might have changed from that notion, but the appeal of red still has a subconscious pull for those reasons.

Marilyn Monroe
Courtesy of Bésame Cosmetics

It is also a color associated with defiance, as used by women during the suffrage movement in 1918. It continues to have the power to be noticed and to be taken seriously. It is a favorite of politicians, since it does command attention and it completes a look without having to wear the makeup. It is so powerful of a statement that it is often used without the use of other products like shadows or blush. I think some people might find it intimidating because they do not want the attention it brings, but when they try it, it is hard to go back.

Bésame Cosmetics presents the Marilyn Monroe Collection $245
Courtesy of Bésame Cosmetics
Courtesy of Bésame Cosmetics

Here’s to running around chic wearing a crimson pout. For more

Published by Anita Rivas

Founder, Writer& Editor of and - you can also find me on

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