Style Profile: Fiona Devaney, Co-Founder Of MAÄT – sleek performance leggings

Courtesy of Fiona Devaney

Reading Fiona’s answers was like being in the same room with her, that’s how welcoming she is. Fiona makes you feel right at home and her style can best be described as modern and sophisticated with a touch of Rocker Chic. You will develop a girl-crush and want to run out and get a pair of sleek performance leggings by MAÄT, a company she co-founded with Alden Hoyt. The leggings themselves can be worn to Yoga class, or with your favorite booties, that’s how cool they are.

The Launch for MAÄT is happening this week and Fiona graciously found time to answer a few questions.

Fashion icon: Deborah Harry- it’s not about what she wore/wears, it’s her attitude. She always seems so true to herself.

11 Madison Ave, New York, NY 10010

Favorite restaurant: I think it might be Eleven Madison Park, but I haven’t been yet. I am so impressed that the chef, Daniel Humm, took the risk of going plant based upon reopening after shutting over the pandemic. He is living his beliefs and taking a huge risk and I love that. I’ve been a vegetarian since I was 12 years old and I am finding the elevation of plant based cuisine so exciting. 

Last book read: I’m in the middle of reading ‘Unsheltered’ by Barbara Kingsolver.

Courtesy of Fiona Devaney

If you could live in any piece of clothing what would it be: I always love a good vintage sweatshirt. 

Recycled Cashmere Fisherman Rib Hoodie

What was your last purchase before the pandemic: I bought a white Normandy blouse and  white Cyro pants, both from Nili Lotan. Thankfully, both pieces are timeless since it was more than a year before I wore them. For post pandemic life, I want everything from Maria McManus– I am loving her gorgeous, sustainable pieces.

RENEW face serum

Beauty Routine, what beauty products can’t you live without: I love this clean beauty skincare brand called Linné. My favorite product is their Renew face serum– my skin definitely looks plumper and more hydrated when I use it. I also love their Smooth body balm. It’s made for the body but I also use it on my face at night- it’s really rich but somehow not greasy.

MAY11 Revitalizing Hair Oil

My natural hair is curly/wavey and can get really frizzy so I use one pump of MAY11 hair oil before styling . It tames my frizz and smells so good. I also massage a few pumps of it into my hair before going into the ocean or a pool- it prevents my hair from absorbing the salty and chlorinated  water, helping to keep it healthy. 

What was missing from the market that you created MAÄT: There was no way to flow through a vinyasa yoga class without having to stop and grab and remove padding every time we put our knees down. 

Courtesy of MAÄT
Courtesy of MAÄT

To learn more about MAÄT @MAÄ


Published by Anita Rivas

Founder, Writer& Editor of and - you can also find me on

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